The "ALS Ice Bucket Challenge" has ignited a social media craze with both raising money and awareness for amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig's disease. About 30,000 Americans now have the disease, which attacks nerve cells and ultimately leads to total paralysis, though the mind remains sharp. As of this past Sunday, the association said it had raised over $13.3 million in donations since July 29, 2014, this compared to $1.7 million during the same period last year.
What is the "ALS Ice Bucket Challenge?" It's simply people make a video dumping a "bucket" of ice water on their head, then they post the video on their favorite social media site, and challenge friends to do the same or donate $100 to ALS. Many who do the challenge also donate money.
So why is United AFA talking about this? This past weekend, JFK based Flight Attendant; Warren Schiffer who also is the founder of the Muscular Dystrophy Association's (MDA) Wings Over Wall Street Benefit, challenged us via Twitter along with United CEO Jeff Smisek and Sam Risoli. Today we accepted Warren's challenge.
Our Flying Partners and AFA Members, Toni Diamond and Warren Schiffer, became founders of this benefit, "Wings Over Wall Street" when Toni was diagnosed with ALS in September 2000. They turned their greatest challenge into an inspiring work to fight ALS through research. In 2004 we lost Toni, our flying partner, but her caregiver husband, Warren, continues the fight for a cure in her memory.
For more information about ALS and the Wings Over Wall Street benefit visit: www.wingsoverwallstreet.org
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